FSBO Advertising your Home

Advertising your home is the most important part of the process of selling your home. You could have the best deal in town, but if nobody knows about it, it will not sell. There are many different avenues through which you can advertise. Online advertising is probably the most effective, but having a rounded advertising plan is best.

There are many different ways to market your property online. You can pay to have your home listed on various websites. You can post to free online classified areas. Social media can be used to promote your property to people you may already know, or people they know. A Realtor can put your property in the Multiple Listing Service (Broker Listing Cooperation {BLC}) for a fee. If you list your home with them this service will be included in the work they do to sell your home for a commission. Having your home listed in the BLC is very important because it makes your home easy for realtors to find. If realtors can’t find your home to show to their clients you are counting on the clients finding it themselves, which is obviously not giving your house the best exposure.

You can also advertise your home in print. The classified section in your newspaper is one way. Local free publications are a great way to get exposure for your home. You can take advantage of the free posting boards often found in grocery stores. Creating flyers for your home to place in a box for potential buyers is important, and so is having a for sale sign in your yard. You can put together a mailing campaign to get more exposure for your home. Send this to apartments and other places buyers are likely to be.

Word of mouth is one of the most powerful ways to market your home. Tell all your friends, family, and neighbors. Anybody you get the chance to talk to about your home will only increase your exposure. If they are not interested, ask them if they know anybody who might be. Marketing your home on your own can be difficult, but it can be done.